Tuesday, September 30, 2014

How to Leverage Your Influence Through Content Marketing





Edward Brown, M.S.


Due to the motivation of Internet users to search for information, content marketers who create relevant information are indispensable. 


If you are trying to enhance your ability to tap into the needs of Internet users, researchers suggest that you follow user patterns and behavior. By looking at the Best Sellers list on Amazon and EBay as well as the most searched phrases and words on Google AdWords, you can begin tracking the interests of Internet users.


In this vein, content marketers have become social scientists. The habits of Internet users are the focal point of effective content development. So how do you use your knowledge and experience to become more influential?


By taking these simple steps, you can begin creating relevant content for Internet users.


   Become preternaturally curious. By reading periodicals throughout various industries, you can begin predicting trends that will occur in the near future. It has been said that the late Steve Jobs envisioned the IPad thirty years before its inception.  Reportedly, Jobs’ insights were influenced by art, Buddhism and a preternatural curiosity about people.  A highly inquisitive nature about how and why things operate as they do creates a desire to learn more, which positions you to develop solutions to problems that may be frustrating to others.


   Follow the research.   Have passion for the creative process for developing articles, books, videos and podcasts. However, let your data and reasoning guide you based on the behavior and search activities of Internet users. Many content marketers make the mistake by initially following their passions.  By following your passion first, your content efforts will be quashed with irrelevant material. Internet users are only concerned about their self-interest and will usually operate from that mode.


   Create a niche inside general topics. Studies suggest that when entering a general market, you should go one level deep. For example, if you enter the leadership development domain, choose Transformational Leadership, Transactional Leadership or Charismatic Leadership as possible niches within leadership development.  Specializing within a niche provides better advantage for influence than merely becoming a generalist.  Although you have to educate your market, it is better to tackle new ground rather than old ground that has been stepped on numerously.
   
    Creating relevant Internet content to satisfy user needs is essential for gaining influence on the Internet.  Stay curious, follow the research and create sub-niches within a domain and you will be well on your way to becoming a force to be reckoned with.   

    Edward Brown, M.S. is a researcher and content marketer who has built an Internet information empire by helping individuals gain power and influence within their industries.

      If you want to receive  up-to-date information on how content marketing can establish you as the “go to” person, get your free digital book, How to Use Content Marketing to Spread Your Word, Build Alliances and Attract Greater Revenue, at http://plr.coreedgeprivatelabelrights.com
 


Tuesday, September 23, 2014

How to Dominate the Internet with Expert Content Development & Marketing




Edward Brown, M.S.

I recently heard an interesting statement about human nature as exemplified by today’s society. It was a spin on the biblical parable about teaching a man how to fish, so that he could eat for a lifetime. Meaning, if a person has a skill set, he is better able to feed himself by being compensated for the specialized work that he provides.  However, this new observation suggests that people, not only don’t want to learn how to fish, but also they want someone else to bring the fish to them, already cooked.   

If we apply this thinking to information gathering and critical analysis, it means that although the Internet is supposed to democratize education, many people want the information to be broken down and disseminated in ways that they can easily digest.

This opportunity created by a lack of personal initiative and ambition, allows you to become master of your intellectual domain. If you can create unique and original information within specialized industries, you can become a force to be reckoned with.

There are a few steps that you can take to become a content developer as well as content marketer.

First, review the processes and best practices within your industry. Based on your education and experience, what are the most pressing concerns? Because you have a personal connection to that industry, you have an eye for the subtle nuances that outsiders could overlook. By addressing and tackling compelling issues, you bring core problems to the surface that would otherwise go unresolved.

Second, begin developing content about your insights into how the problems came about and what can be done about eradicating them.  People within your industry will take notice, because you are creating dialog through content that help organizations become more solution based.  The Internet allows you to create your own media. A blog is your newspaper. A podcast is your radio station. You Tube is your TV station. And Amazon Kindle is your book publisher.  You now have a media ecosystem.     

Third, establish yourself as a subject matter expert by consistently developing content within your media ecosystem.  Once you begin the process, ideas begin to feed on themselves organically.  The greatest benefit of the Internet is the perpetuity of information. Once you create an article, video, blog or podcast, it’s permanently a part of the Internet landscape.  This is important, because by remaining within your niche, it’s easier to set yourself apart from mere generalists. Not only are people searching for relevant information, but insightful analysis that is thought provoking and engaging.

Finally, psychologists say that humans are pattern-seeking animals. We look for roadmaps for understanding our environment.  Those individuals, who are best at identifying and analyzing concepts, are the ones who will become the “go to” people within their industries.  Once you are sought after for your ideas and solutions, you can galvanize the power and influence to affect change.

Edward Brown, M.S. is a researcher and content marketer who has built an Internet information empire by helping individuals gain power and influence within their industries. If you want to receive  up-to-date information on how content marketing can establish you as the “go to” person, get your free digital book, How to Use Content Marketing to Spread Your Word, Build Alliances and Attract Greater Revenue, at http://plr.coreedgeprivatelabelrights.com

Friday, September 19, 2014

How Content Marketing Allows Greater Access to LinkedIn Connections






Edward Brown, M.S.

One of the markets I embrace and love writing for is law enforcement.  As a former Atlanta police officer, I have an interest in police departments improving their morale and employee engagement, which leads to better services for the public. My initial entry into marketing my skills on LinkedIn was met with missteps.   I was trying to increase the contacts in my LinkedIn database and started sending LinkedIn requests to law enforcement personnel across the country that I didn’t know. I was not aware that this was a “no no,” within LinkedIn policies.  LinkedIn wants the individual using its services to know the people they are trying to “Friend.” Therefore, I was “dinged,” which meant that I could no longer send invitations to connect with others, but that others could request to connect with me.  Fortunately, two things happened out of this faux pas: 1. I wrote content to help solve problems within police departments, which built trust among my contacts and 2. Police personnel reached out me to join my network.

What does this mean for you with content marketing to increase your LinkedIn connections?

If you are participating in any Internet marketing strategy on LinkedIn, where you want people to view you as an expert or valued resource, it is essential that you see yourself as a content marketer.

The benefits of content marketing are:

Inbound marketing attracts people to you. Inbound marketing is the idea of having people come to you based on the perceived value that you provide through articles, videos and books versus outbound marketing, which are your typical advertisements, commercials and fliers. The core difference between the two hinges on how you view human nature from a buying perspective. If you believe people buy when they are comfortable and trust that you are actually trying to solve their problems, you are exercising inbound marketing. However, if you view the world from an “If they see me enough, they will buy from me” perspective, then you are demonstrating an outbound marketing paradigm. The ideal marketing mix involves inbound and outbound marketing, but if you want to increase your value to LinkedIn connections, inbound marketing is a better choice.

You stand out within your industry. One of the greatest needs as humans is to be recognized and viewed as significant. If you can produce reports, blog posts, white papers and digital books that solve problems within your industry, you become a force to be reckoned with. Since most people don’t like to write, those who do enjoy writing can create a monopoly in their niche. If you have been within your industry for a significant amount of time, you have expertise that is unique and different from an outsider. By using content marketing strategies in advance, the next time you ask for a raise in salary, you are in a better position to receive it, because you’ve demonstrated value within your organization as well as your industry. Also, creating value on LinkedIn allows you to leverage opportunities.

You only have to do it once. The beauty of the Internet is that once something is published, it’s there permanently. If you decide to write a position paper within your industry, once you publish it on your LinkedIn page, it’s there forever. No more pitching your idea to newspapers, magazines or book publishers. Your targeted niche gets to decide and accept your work right away. Be rest assured that 97% of the people within your industry will not publish a video, article or book to attract partners, alliances or even recruiters to position themselves within their industry. This creates a huge opportunity for you.

Finally, accept the fact that we all have become marketers of some sort. We all are attempting to influence behavior that is mutual beneficial for participating parties. The next time you visit your LinkedIn page, decide whether it is a lifeless picture of your accomplishments or a self-sustaining platform that allows the world to see your true value.

Edward Brown, M.S., is a content marketer and researcher for Core Edge Private Label Rights (a subsidiary of Core Edge Image & Charisma Institute, Inc.), which develops web copy and digital products for police departments and businesses.

He has advanced legal training from the University of Dayton School of Law and a master’s degree from Mercer University in Public Safety Leadership.

Ed is the author of over 30 books including: Police Leadership: The Morale Driven Police Department and The A-Team: How to Be a Top Police Department in Recruiting, Training and Retaining Employees available at Amazon Kindle. 

Friday, September 12, 2014

How Police Departments Can Use Their Websites to Build Public Goodwill


Edward Brown, M.S.
Here’s a novel idea. What if police departments could buy public goodwill through their websites? Could controversial police actions become quashed before tempers flared with an engaged online community?

Core Edge Police Pro conducted an independent study that looked at 57% of U.S. police department websites, particularly in large cities including Atlanta, Chicago, Detroit, Houston, Los Angeles, Miami and New York.  This study found that police departments took a “cookie cutter” approach to their website development. In addition to departmental mission statements and organizational charts, each departmental website generally included:

• Chief’s Message

• Crime Tip Hotline

• Report a Crime

• Crime Prevention

• Social Media Buttons

The average police website was effective at providing operational information, but lacked the level of engagement necessary for community buy-in. To gain the trust and goodwill of its communities, police departments could improve its cyber-interaction by using compelling website content and establishing online communities to connect with diverse groups (businesspeople, politicians, activists and residents). Since the social trend towards communication has gone online, it’s paramount that police departments expand the utilitarian value of its websites to further the goal of community oriented policing (COP). 

Since the nature of policing does not always lend itself to the “warm and fuzzy,” a model for police content development can be borrowed from the healthcare industry.  An effective model that connects diverse groups through its website is the Mayo Clinic Connect (http://connect.mayoclinic.org). 

Mayo Clinic Connect do three things that can be implemented on police websites. These initiatives include Discussion Groups, Interactive Blogs and Open House Invitationals. 

Mayo Clinic Connect states on its general discussion group description; This group is for people interested in general health topics. Join the discussion! Post your question, share your story, or just say hello to the rest of the group via the "What would you like to say?" box below. You can also view ongoing discussions by selecting the "Search Discussions" tab or find other helpful links under "Resources."

When a visitor scrolls down to other Mayo Clinic Connect discussion groups, there is a list of medical conditions that have a discussion group of its own, from Arthritis and Joint Conditions to Women’s Health. In this vein, the clinic is bringing people together based on medical conditions shared by a specific group.

Police departments can isolate specific concerns of constituents and create discussion groups on their websites. For example, a burglary investigator could be assigned to lead online discussions with either burglary victims or people who want to take proactive measures against being burglarized. Each section within a police department could have a discussion group. These discussion groups can create alliances that help police personnel take community oriented policing to the web. Particularly, for the Millennial Generation, who believe in collaborative and communal initiatives.

Second, Mayo Clinic Connect has interactive blogs. Blog posts are predominated by nurses who provide instructional advice to patients on healthcare issues. These “How to…” articles allow patients to receive practical and continuous information by practitioners who deal with these concerns every day. Police departments can use their websites to allow police officers to blog post based on their daily experiences and best practices. For those departments that want to go the extra mile, comments by the public should be allowed in its unadulterated form. Public criticisms, based on the lack of knowledge of police operations, should be allowed to be posted with a response by police personnel to all comments. An example would be those individuals who believe that police officers should shoot perpetrators in the leg as a “shooting decision,” would be advised that cops are trained to stop the actions of a perpetrator, not engage in “trick shooting.” Many misconceptions promulgated by TV police shows could be corrected. 

Finally, frequent visitors to police websites may be invited to Police Open Houses. A Police Open House is a special gathering for the most active and engaged website visitors.  This is an opportunity to further engage the public and encourage participants to be evangelists for the police department.  Invitationals are for special invited guests that would only hear about the event from their participation online. This could be described as a form of “Inbound Marketing” for the police department where citizens are drawn in as opposed to “Outbound Marketing” where departments are constantly sending out fliers and alerts imploring citizens to become more active within their communities. With Inbound Marketing, the citizens do the heavy lifting by steering web site communication in the direction of their self-interests.  

The 1980s saw the acceptance of community oriented policing within law enforcement. The 2000s require community oriented policing to expand in ways that reflect a changing social environment. Just as officers are asked to engage effectively within the communities where they work, the same level of engagement has to take place on the World Wide Web. Developing police website initiatives that pierce the inner sanctum of communities allow not only for deeper connections with the public, but more proactive police measures for reducing crime. When police personnel become invited guests in the homes of citizens via a computer, the possibilities for improved police operations are unlimited.

Edward Brown, M.S., is a content developer and researcher for Core Edge Private Label Rights (a subsidiary of Core Edge Image & Charisma Institute, Inc.), which develops web copy and digital products for law enforcement agencies.

He has advanced legal training from the University of Dayton School of Law and a master’s degree from Mercer University in Public Safety Leadership.

Ed is the author of over 30 books including: Police Leadership: The Morale Driven Police Department and The A-Team: How to Be a Top Police Department in Recruiting, Training and Retaining Employees available at Amazon Kindle. 

Monday, September 8, 2014

How to Turn Your knowledge Into Money By Selling Informational Products Online


Imagine your life being more fulfilling and empowering if you could sell people your knowledge through informational products.  Yes, you have enough life experiences to make money.

You’ve probably seen it all before. You’re up late one night, wondering how you’re going to pay your mortgage and car note. You’re flipping channels and soon you see a guy in a flower shirt and shorts telling you about an “Explosive Opportunity” on his boat in the Bahamas. He says, “I was just like you, concerned about paying my bills until I decided to enroll in this program (Real Estate, Juicer, Nutritional Supplement)…and that changed my life.”

Unfortunately, what you don’t hear is how many people he has to beg, borrow and steal from to pursue his dreams. His success depends on others.

But selling informational products online is different.

Let’s say you’ve been told that you make the best chocolate cake. You never thought about making money from showing people how you do it. In fact, you never thought about showing people how to start a dessert business. Well, if you stopped for a minute to show people how to do any of these things, you could make extra money. And how much you earn is totally up to you. Internet marketing allows you to do it now better than ever.
 
Whether it’s teaching others how to make a chocolate cake, flip a house, or write a digital book, knowing how to develop informational products is the way to go.

Why?

Because people are always looking  for information. Particularly information that is fresh, unique and breaks new ground.

I got into the information product business because I love packaging information and selling it over the Internet. I love the money, but I love being able to do it myself. Digital marketing allows you to do things that required massive shipments, people and money in the past.  The benefits I found include:

  • The joy and love of seeing somebody buy what you created
  • The opportunity to sell to 6 billion people across the globe
  • The only person you have to depend on is yourself
  • You create a product one time and its available online forever
  • You can do it on your computer any place in the world
 
Now you can learn how to create your own informational products in an upcoming teleseminar titled, “How to Turn Your Passion to Profits By Selling Informational Products Online.”


In this teleseminar, you will learn:

  • How to search for HOT and profitable topics that make you money online
  • How to maximize White Papers, Digital Books, Videos and Blogs
  • How to create an ecosystem that positions you as an expert within your industry
  • How to create a subscribers list that engages your current and future customers
  • How to use web marketing to showcase and sell your products
 
REGISTER NOW FOR,  How to Turn Your knowledge Into Money By Selling Informational Products Online


*Bonus: You will receive a digital book entitled, “How to Use Content Marketing to Spread Your Word, Build Alliances and Attract Greater Income”  just for participating.

Date:  Wednesday, October 1, 2014
Time: 7:00pm-8:00(EST)

Enroll now: $14.97 ($69.95 after September 21, 2014)
 Space is limited to the first 20 participants

 
For general information on teleseminars, click here: 
http://elearning.coreedgecharisma.com/faqs
 
I’ll see you soon,
Edward Brown, M.S.
 _______________________________

About your online facilitator:


Edward Brown, M.S., is a researcher, informational product developer and lead instructor for Core Edge Image & Charisma Institute.

He is an expert Informational Product Developer and Internet Marketer who has created an online digital empire by creating amazing products based on the simple research and development system you will learn.

Ed has advanced legal training from the University of Dayton School of Law and a master’s degree from Mercer University in  Leadership Development.

He is the author of over 30 books including: Power Moves for Those Who Want More Cash, Clout & Connections in Life  and How Attractive Are You? Reinventing Your Image, Power & Charisma  available now at Amazon Kindle.

Thursday, September 4, 2014

Information Product Company Packages Charisma



For immediate release:                                                                                     

September 4, 2014

12:00PM (EST)






Atlanta, GA—September 4, 2014---Would you believe that charisma can be packaged? One company believes so. Core Edge Private Label Rights (a subsidiary of Core Edge Image & Charisma Institute) recently developed a website where visitors can license the rights to its  information from “How to Become More Charismatic” to “The Core Charisma Dating System.” Essentially, Core Edge is opening up its vault to the public by allowing visitors to license its products and claim these products as their own. Although private label rights isn’t a new concept, Core Edge believes specialty information for web copy, newsletters and digital books can be a cottage industry for small companies who want to compete against Amazon, Barnes & Noble and Simon & Schuster. 


Core Edge Private Label Rights founder, Edward Brown, says, “In today’s market, there are less than 5 giants within any industry.  If you are not one of these giants, you are operating from a position of weakness. To compete effectively, you have to create a small niche and allow customers to claim the product as their own. In Core Edge’s case, we are creating specialty information products and allowing the public to take full control over our intellectual property. Imagine Apple allowing smaller companies to license their technology as their own. That would never happen. We see an opportunity to thrive in this space.”


Founded in 2002, Core Edge Image & Charisma Institute is a research and development company that focuses on helping individuals build influence and power within organizations.


For more information on Core Edge Private Label Rights, visit: http://plr.coreedgeprivatelabelrights.com or call: (678) 698-3386

###